Our Why
Growth is exciting - but it’s rarely clean.
As businesses grow, misalignment creeps in. People are stretched thin, processes break down, tools don’t talk to each other, and execution starts to slip. Leaders feel the weight of it all—trying to scale while holding everything together.
We exist to help growth-stage businesses regain control and move forward with clarity. By aligning the right people, optimizing processes, and leveraging the right tools, we help our clients stabilize what’s working, fix what’s not, and build momentum that lasts.
It’s not about adding more—it’s about building smarter, so your business can grow with intention, not overwhelm.
Our Founder & CEO
Jessica Lee
A strategic partner for leaders ready to scale with clarity and confidence.
With 20 years of experience leading operational transformation, Jessica Lee is the force behind OptimizedExecs. She blends sharp operational insight with a steady leadership presence—helping growing businesses align people, processes, and tools to drive measurable results.
Jessica specializes in building strong operational foundations, implementing performance metrics that matter, and turning complex challenges into actionable roadmaps. Her work is grounded in proven frameworks, including Agile, EOS®, and OKRs, but always tailored to the unique goals and culture of each client.
Known for her hands-on approach and calm confidence, Jessica embeds seamlessly into teams, earning trust quickly and catalyzing momentum where it’s needed most. Whether acting as a fractional COO or guiding strategic initiatives, she’s committed to helping leaders regain control and create sustainable growth—without adding unnecessary complexity.
f COO | Integrator | Business Advisor
Our Team
Dave Newell
Dave Newell is on a mission to align the misaligned. As a successful founder and CEO, he helps entrepreneurial leaders scale their businesses using the Five Facets of Business™ — a proven operating system built to bring strategy and operations into sync. Over the last decade, Dave has partnered with more than 150 businesses and 1,000+ leaders, helping them build companies that grow sustainably and operate with clarity, even when they step away from the day-to-day. His work sits at the intersection of leadership, systems, and sustainable growth — and he’s just getting started.
Business Advisor | Executive Coach
Beth Thorson
Fractional CRO | Business Advisor
Beth's journey to helping seed level and up organizations was sparked by scaling companies like Flexport, CH Robinson, SEKO and a plethora of AI/SaaS organizations. With a focus on GTM strategy, channel selling and bringing velocity to her clients’ growth, she has driven revenue growth from 0-$500M at 2 separate organizations through grit, process and cross collaboration. Beth is known as an empathetic and energetic leader. Her enthusiasm when she sees her customers make progress is contagious and one of the reasons she continues to support and grow her client base.
Joe Kayser
Joe is a dynamic leader and CEO with over 25 years of experience in transforming the transportation and logistics industry through innovative technologies. As a leader for some of the largest logistics firms, he has a proven track record of leveraging advanced data analytics and custom software solutions to streamline processes, delivering millions in added value through technology automations. His visionary leadership and ability to modernize technology platforms have enhanced decision-making and efficiency across organizations. Joe is committed to driving digital transformation in the logistics sector, making him a leader in AI-powered business strategies. Now is the time to harness AI’s potential to stay ahead of the curve, innovate, and drive meaningful progress in every field.
Fractional CFO | AI Consultant